Optimise security and improve customer service

By increasing the dwell time in the departure lounge the more money a passenger is likely to spend. The happier a passenger is when they get to the departure lounge - the more money they are likely to spend. Therefore if you can optimise security resources by more accurate scheduling to increase flow and control queue lengths, there is an opportunity to improve customer service and increase profitability of the airport.

Q-Alert is designed to forecast passenger demand, and therefore security requirements, weeks and months in advance with the aim of improving the flow of passengers through security by smoothing queue times throughout the day. Users can see both graphically and in a downloadable table when security lanes need to be open and closed and what effect this will have on queue times. This information is then used to schedule security resource.

In addition to this the historical information can then be used to analyse and assess key drivers of airport retail profitability, namely:

  • What is the value/potential value to retail of passenger by time of day?
  • Which flights contribute more revenue through the day?
  • Where is the cut off between value from increased retail revenue and business lost due to poor customer service?

Q-Alert can also be set up to provide alerts in real time based on certain criteria being met. This allows operational management to make decisions based on a situation that has changed in a very short timeframe giving up to 60 minutes notice of potential peaks or troughs in demand occurring.

Airport Busy Shopping Centre


Northrop Grumman Highlights ARC Capabilities at Airport IT&T Conference, Munich

LONDON Oct. 2012. Northrop Grumman airport systems group is participating in the Airport IT&T Conference, Munich, where it will demonstrate its ARC suite. ARC technical expert Dr. Mario Gongora, will speak as part of a keynote discussion panel on The Airport of the Future.

Oct 2012 news release, NG

Artificial intelligence and predictive modelling: can an airport think?

Could tomorrow's airport systems predict passenger flows in advance, in order to alleviate the chaos of day-to-day operations? Chris Lo finds out about a pioneering AI system which could lead the way to the semi-sentient airport of the future.

May 2012 news article in Airport Technology

VenueSim signs teaming agreement with Northrop Grumman Europe-based airport systems group:

Northrop Grumman's airport systems group has expanded its Airport Realtime Collaboration (ARC) portfolio to include new capabilities in passenger flow forecasting and queue time management through VeneueSim.

The new ARC passenger flow module can give airport operators and security partners far better accuracy in their long and medium term planning and also early warning of unexpected changes in passenger flow rates.

press releases

VenueSim pioneers new software tool to get passengers holidays from East Midlands Airport off to a flying start:

In a first for UK airports, VenueSim and East Midlands Airport are using innovative technology to predict future trends and improve the start to passenger's holidays.

East Midlands Airport prides itself on ensuring that its passengers have a stress free journey through its terminal and VenueSim are helping the airport to go one step further to help ease the journey through security.

Full October 2010 press release

VenueSim was asked to present Q-Alert at the Airports Council International (ACI) Europe Facilitation & Customer Service Committee meeting in Nice on the 6th May 2010.

This event was attended by many senior airport personnel from across Europe who are interested in hearing about best practice within the airport sector.

As improvements in passenger flows and customer service levels are top priorities for airports - and hence ACI - Q-Alert is seen as an ideal product to help make improvements in both areas. Headquartered in Geneva ACI is a non-profit-making organisation representing over 1,530 airports in 175 countries and territories worldwide. It is the only worldwide professional association of airport operators.

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VenueSim was selected to present at the Connect Midlands Showcase Event on the 26th November 2009 held at the East Midlands Conference Centre in Nottingham.

The event, organised by Connect Midlands, was aimed at investors from around the country. It allows them to get access to some of the region's top innovative companies who are looking for next stage investment.

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VenueSim was chosen to present at the INSTINCT Technology Demonstrator Showcase in London on the 26th and 27th November 2009.

The event is aimed at Government, law enforcement and commercial organisations interested in potential security applications of technology.

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